Dublin based with one eye on the world.

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What we do

TV Production

Full production service with a reputation for delivering to tight budgets & turnarounds with no compromise on quality.


Sideline owns a catalogue of in house developed concepts some of which have already been commissioned.

Digital Video

Whether its a 3 minute promo, a 30 minute scripted project or a customised piece of video content. We can deliver.


About Us

Sideline Productions was established in late 2005 after Billy McGrath (creative director) and Gerry Kelly crossed paths while exploring some new formats and production ideas for the Irish market.

Both had come a long way in the respective industries – Billy with music, comedy and TV & Gerry with finance, mobile commerce and new technology – and wanted to do something together. Forming a production company seemed the best platform to realise the ‘big ideas’. You can guess from the company name that both share a love of sport, in particular GAA, and the highlights of the 2005 GAA Championship season was their first production – albeit for the DVD market. If you ask nicely - and choose the right moment - the real story of how Sideline actually got together will be told. Let’s say it was the original Croke Park agreement!

Since its launch, the company has been one of the most successful and busiest prodcos in Ireland with an extensive list of hit shows for Irish and UK broadcasters plus an international production track record that has led Sideline crews to shoot complete shows in Australia, South Africa, Spain, France, Holland, Turkey, Haiti, Poland, Italy, Greece, USA, the UK and more. Some of our productions have also been bought for broadcast in Australia and Asian markets. 100% Irish owned, Sideline now is ripe for international growth and always seeking like-minded commercial partners.

Our Services

TV Production

Full production service with a reputation for delivering to tight budgets & fast turnaround with no compromise on quality.

Digital Video

Whether is a 3 minute promo, a 30 minute scripted project or a customised piece of video content we can deliver.


Sideline owns a catalogue of in house developed concepts some of which have already been commissioned.


The skills of TV and video production from Producer and Director roles to filming skills and editing insights.


One of the top DVD producers in Ireland with a vast knowledge of the process from concept to top shelf.

Comedy Lab

We work with new comedy talent with a view to producing content for TV and online

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Billy McGrath

Co-Founder and Creative Director

Billy is responsible for all development, editorial content and ensuring a top class production on screen, developing new ideas and emerging talent

Billy was a major pioneering figure in the development of Irish music (manager, promoter and PR) and comedy (performer, writer and promoter) before training with RTÉ as a TV producer / director in the mid 1980s. Both passions were to the fore as new ideas and talent were brought to RTÉ screens before Billy moved to London as features director on the BAFTA award-winning Channel 4 music series WIRED (Initial TV London ‘88).

His documentary films with U2, The Pogues and Clannad were screened at festivals in Dublin, London, Washington, Brazil and on TV throughout the world. In the 1990s Billy again immersed himself in script and comedy. Working between London, Belfast and Dublin, Billy also kick started an Irish comedy circuit, won a European Script Award, The National Entertainment Award for Comedy, was the first course designer and trainer with Irish Screen Training (Writing Comedy for TV) plus gained project development and management experience with major production companies and broadcasters in Ireland and the UK.

Returning from London in 1998, Billy wrote and produced the history of Irish TV comedy - Gay Byrne’s Make ‘Em Laugh - for Tyrone Productions/RTE (top 10 viewed programme of the year), joined Ireland’s first commercial broadcaster TV3 as Executive Producer and soon after was appointed RTE’s first Commissioning Editor of Entertainment (2000-02) before re-joining the commercial world. Billy’s first independent commission Close Encounters with Keith Barry (a talent spotted while at RTE) was nominated for both an IFTA and Rose D’Or Award plus remains RTE International’s biggest ever success in the international TV Entertainment sales market.

In late 2005 SIDELINE was established with Billy responsible for all development, editorial content and ensuring a top class production on screen, developing new ideas and emerging talent.

> Contact Billy

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David Noble

Head of Development | The Comedy Division

David has a passion for creating and developing new shows, as well as continually working with the best new and established talent.

As Head of Development for Sideline Productions, David continues a successful development career that has achieved funded pilots and series from Irish and UK broadcasters across a slate of projects and genres for BBC, ITV, Channel 4, Sky Arts, RTE and international distributors such as Sony, DCD and DRG.

After graduating in Dublin with a degree in Film & TV studies, David joined Northern Ireland’s leading entertainment indie Green Inc. in 2007 and over the next 6 years developed and produced hundreds of hours of television – including live, scripted, studio and location.

Credits include numerous network Entertainment and Comedy programmes including BBC network ratings hits ‘The Matt Lucas Awards’ and ‘Ask Rhod Gilbert’; the critically acclaimed comedy ‘Headwreckers’ for Channel 4; RTE YP’s ‘The School Run’ & Lifetyle’s ‘The Daily Show'. Last year David produced CBBC’s in-house comedy panel series, ‘The Dog Ate My Homework’. David is also a graduate of the prestigious Channel 4 Development Programme in Glasgow/London.


If you have an idea or project that has the potential to crack the Irish & UK market,

> Contact David


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Fiona Fahy

Story Producer

Fiona has recently returned to Dublin from London where she spent over five years working with leading indie TV production companies Including

Avalon, Mentorn and Raw TV producing UK and international content for channels such as Discovery Channel, National Geographic and Channel 5. Prior to this she worked as a Development Producer devising programme ideas and formats for TG4.  She recently joined the Sideline team to work as a Story Producer on the latest series of ‘The Great Irish Bake Off’ for TV3 and is currently working on the second series of ‘Secrets of Great British Castles’ for Channel 5 in the UK.

> Contact Fiona

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Isobel Briggs

Development Producer

Since gaining a Masters in Science Communication at Imperial College London, Isobel has carved out a successful  

career in television production and development for leading broadcasters in London and Dublin ever since. Her UK credits include - primetime history series 'Secrets of Great British Castles' for Channel 5 (2015); primetime adventure doc ‘Going Wild with the Joneses’ for Sky 1 (2012); BBC Three’s ‘Working Girls’ (2010); Sky 3D and IMAX’s BAFTA-winning feature-length documentary about pterosaurs  ‘David Attenborough: Flying Monsters’ (2010); BBC Two’s quirky food science series  ‘E Numbers: An Edible Adventure’ (2009); ‘Is it Better to be Mixed Race?’ part of Channel 4’s Race: Science’s Last Taboo season; Two series of BBC Three’s ‘Snog Marry Avoid’ (2008-2009) and BBC Two’s ‘Ready Steady Cook’ (2009). In Ireland Isobel’s production credits include - IFTA-winning ‘ICA Bootcamp’ (2010) for RTÉ Two and ‘Charity ICA Bootcamp’ for RTÉ One (2011) plus Sideline’s ‘The Great Irish Bake Off’ (2013 and 2014) for TV3.

 Isobel is currently on Maternity Leave until Spring 2016.


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Adam O'Gorman

Multimedia Producer

Adam joined us on a student placement scheme in early 2015 and impressed so much we kept him. Since a very early age he has been involved in the IT

and design industry working alongside major brands & events such as O2, Porsche Club Ireland Diageo and Heineken. Over the past decade Adam has achieved numerous merits including City & Guilds Computer Maintenance & Networking Certificates; A Diploma in Creative Digital Media & Web App Development from Senior College Dun Laoghaire & most recently a Bachelors of Arts Degree in Creative Digital Media (Blanchardstown ITB). He has been working with SIDELINE since last February on a range of projects and initiatives including graphic and web Design, online broadcast projects and a dedicated digital video production unit. Sideline Digital is open for business.

Contact Adam 

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