RTÉ and NRK have handed over the cash so Sideline can create a pilot of new problem family-focused format Bucking the Trend for the Irish and Norwegian markets after a “closely fought contest”.
The other finalists were 1 Lonely Detective Agency from Bees Nees Media in Scotland, in which private eyes track down family, friends and former lovers of desperate older people; WAKA TV’s Trading Faces, a ‘beauty-swap’ format in which beauty addicts switch routines with low-maintenance people; Tom Erik Ruud – Billy Budd – Sam Muir Studio’s art-focused Eye Candy from Norway; and Rubicon TV’sWhite Sails, in which spoilt youngsters sail across the Atlantic.
This comes after RTÉ’s Format Farm initiative partnered with NRK to create the pitching competition, which took place yesterday at the Celtic Media Festival in Dungarvan, Co Waterford.
Adrian Lynch, channel controller, RTÉ One; Janet Frawley, head of formats RTÉ; Steiner Igdun, commissioning editor, NRK; and Unni Ødegård, commissioning editor independents for NRK comprised the panel.
Bucking the Trend is billed as a formats that “looks to change the lives of families with long term problems and change habits”.